Chelsea Market × Coffeeright Creator Gallery — New York City

ART
MEETS
THE CUP

60-Day Art & Collectibles Activation · June 11 – July 31, 2026

Go LiveJUNE 11
CloseJULY 31
LocationNYC
Duration60 DAYS
Chelsea Market
Creator Gallery
Collectibles
World Cup 2026

The Concept

WHERE
FANDOM
BECOMES
ART

Coffeeright Corp delivers a 60-day turnkey experiential activation inside Chelsea Market — New York City's cultural epicenter during the 2026 FIFA World Cup.

Housed within the Coffeeright Creator Gallery, the program unites global football fandom with the world of sports collectibles and original art — creating a destination where fans, collectors, and creators converge around the beautiful game.

Every surface, every interaction, and every piece of content is designed to bridge the world's biggest sporting event with the collector culture and artistic community built around it.

7M+
Annual Chelsea Market foot traffic
+1M
Projected World Cup visitor surge
60
Days of live activation
$26B
Sports collectibles market size

Program Pillars

THE
FULL
PLATFORM

An end-to-end program built for sustained engagement over a full 60-day arc — not a one-day pop-up. Every pillar is designed to generate fans, content, and first-party data across the entire World Cup run.

Creator Gallery
A living, branded art gallery inside Chelsea Market — rotating artist works, World Cup-inspired installations, and collectible art drops. A cultural destination in itself, not just a brand booth.
Collectibles Market
On-site trading, authenticated collectibles, pack breaks, and exclusive limited-edition drops tied to match days and gallery events — turning fans into collectors in real time.
Content Engine
25 edited videos, 8 branded social segments, and a full UGC pipeline — all captured on-site and delivered weekly. Authentic, creator-led content built for brand-owned channels.
Fan Engagement
Brand ambassadors on-site every Saturday and Sunday, 11AM–6PM. Guided experiences, interactive iPad flows, and coverage across 4 key World Cup match days with after-hours programming.
Data Capture
First-party data infrastructure built into every touchpoint — sign-ups, engagement tracking, conversion metrics — plus a full post-activation summary report at close.
Hosted Events
Two hosted events featuring Gallery artists and select influencers — concentrated moments of visibility, collector community gathering, and intensive content capture tied to the World Cup calendar.

Activation Format

THE
LIVING
GALLERY

01
May 20 — Deadline
BRAND ASSETS LOCKED
Approvals, logo assets, messaging guidelines, and interactive flow content confirmed for fabrication and build-out.
02
June 11 — Go Live
GALLERY OPENS
Branded footprint live, ambassador staffing begins, content capture underway. First video batch delivered within week one.
03
June – July — Ongoing
MATCH DAY PROGRAMS
4 covered key World Cup matches with after-hours activation, live collectibles events, and elevated content capture.
04
During Run — ×2
HOSTED EVENTS
Gallery artists and influencers anchor two high-impact moments for collector community and media visibility.
05
July 31 — Close
FINAL REPORT + HANDOFF
Full engagement summary, lead segmentation, content performance, and behavioral insights delivered to brand.
Branded Gallery Footprint
Full creative fabrication and installation. Digital advertising across Chelsea Market's main concourse and gallery point-of-sale integration.
iPad Engagement Flows
Pre-loaded collectible discovery and product interaction experiences. "Quick prompt" conversations drive short-form fan content capture and collector sign-ups.
Brand Ambassadors
On-site Saturdays & Sundays, 11AM–6PM, June–July. Trained for collectible engagement, customer acquisition, and general fan activation. Art and coffee giveaways.
Collectible Drops
Exclusive limited-edition collectible and art drops timed to match days and gallery events — creating moments of scarcity and collector urgency throughout the 60-day run.
Hosted Events ×2
Gallery artists and influencers anchor two high-impact events for collector community gathering, content capture, and press visibility at key points in the activation arc.
First-Party Data
Opt-in sign-ups and engagement data captured through every touchpoint. Full post-activation summary with behavioral insights, lead segmentation, and content performance.

Art & Collectibles

THE PIECE
IS THE
MOMENT

Every fan touchpoint at Chelsea Market becomes a collectibles and art moment. We connect the energy of live World Cup fandom with the creator culture and collector economy built around the beautiful game — turning visitors into lifelong collectors.

01
LIVE COLLECTIBLES FLOOR
An active trading and display floor featuring authenticated sports collectibles, World Cup memorabilia, graded cards, match-worn relics, and signed pieces — curated and presented gallery-style alongside original art.
02
ARTIST × COLLECTOR COLLABS
Coffeeright Gallery artists create World Cup-inspired original works and limited-edition prints available exclusively through the activation — bridging fine art and sports collectibles in a single edition.
03
AUTHENTICATED PACK BREAKS
Live pack breaks and card reveals with authentication support on-site — creating high-energy, filmable moments that generate fan content and drive collector acquisition simultaneously.
04
MATCH DAY DROP EVENTS
Exclusive collectible and art drops timed to 4 key World Cup fixtures. After-hours programming creates a premium collector experience tied to the biggest moments on the pitch.
05
UGC COLLECTOR MOMENTS
Fans who participate in pulls, trades, or art acquisitions get their moments captured and delivered — their unboxing, their find, their story — ready for brand-owned channels and organic amplification.
06
GALLERY POINT-OF-SALE
Integrated retail and collectibles point-of-sale within the Gallery footprint — merchandise, limited prints, and collectibles all transacting on-site with brand visibility at every step.

Content & Media Output

60 DAYS,
ZERO DOWNTIME

ORIGINAL ART · Collector Drops · Fan Content · Pack Breaks · Match Day · Artist Collabs · Gallery Events · UGC Moments · ORIGINAL ART · Collector Drops · Fan Content · Pack Breaks · Match Day · Artist Collabs · Gallery Events · UGC Moments ·
25
Edited Videos
Best-of selections delivered 3–4× weekly across the full 8-week activation run.
8
Branded Social Segments
:30–:60 creator-led segments featuring Gallery artists, visiting fans, and collector culture.
4
Match Day Programs
After-hours events tied to key World Cup fixtures with elevated content and collector drops.
2
Hosted Events
Gallery artists and influencers for high-impact media moments and collector community activation.

Data & Reporting

MEASURE
EVERY
MOMENT

Total Engagements
QuickCapture / Snapbar
Conversion Rate (Engagement → Sign-up)
Limelight
Cost Per Lead
HubSpot / Salesforce
Peak Day & Time Performance
Limelight
Collectible Transaction Volume
On-site POS Data
Content Performance by Segment
Final Report
Lead Quality Segmentation
Final Report
Behavioral Insights
Final Report
QuickCapture / Snapbar
Primary Data Capture
Limelight
Reporting Layer
HubSpot / Salesforce
CRM Integration
On-site POS System
Collectible Transaction Tracking

Limited Brand Partnership Slots — Act Before May 20

THE CUP
ONLY COMES
ONCE

New York City. The world's biggest sporting event. The most culturally rich indoor market in America. Sixty days to own the intersection of art, fandom, and collecting.

Contact Kevin King Request Full Deck